Overview
Learning what customers want, and how to present it attractively, drives the need for market research. Consumer Market Research involves gathering and analyzing information about a particular market in order to develop a better understanding about the behaviors and preferences of consumers in that market. It gathers facts and opinions in an orderly, objective way to find out what people want to buy, not just what you want to sell them. Without being aware of it, most business owners do market research every day as they try to understand the participants in their market, the nature of their buying decision, market demographics, buyer motivation and expectations and loyalty segments. Analyzing returned items, asking former customers why they've switched, and looking at competitor's prices are all examples of such research. Formal market research simply makes this familiar process orderly. It provides a framework to organize market information relating to: o Who are the current customers and potential customers o Customer demographics and psychographics o Nature of their buying decision o Buying needs and expectations o Buyer motivation o What customers think of your business o Comparison of business with competitors o Loyalty segments
What We Do
Select research types and techniques. Gather information on customers such as to their annual spend, decision making processes, preferences, type of advertising media they respond to – by conducting customer surveys, customer service satisfaction analysis, holding focus groups, or interviewing key customers on a one-to-one basis. Organize and analyze data to understand: what customers’ value and don’t value, emerging trends, areas of low and high client performance, and so on. Use market research findings to develop business marketing plans. Analyze competitors and their market position.
Your Outcomes
	A market assessment of current customers and potential customers and customer segments. A report on areas of poor performance, high performance, anticipated upcoming market changes and emerging threats. Action plans to counteract any emerging threats and exploit opportunities. Recommendations of how to exploit opportunities within the customer and market base. Informed marketing plans to targeted consumer base.