Overview
Pricing and price positioning are at the core of business strategy. The two extreme positions are those of low cost providers and premium price providers. There are many options when it comes to pricing and price positioning but the one option that should never be taken is to simply follow the pack. The pricing strategy needs to take into account many factors, some of which include: The product The competition’s pricing and price positioning The perceptions of clients/customers Your marketing strategy and position in the market The pricing policy cannot always be determined solely by the business; many products and services become commoditized over time and we need to differentiate our product to create an exclusive value proposition.
What We Do
A comparative review is carried out to gain information about the prices and price positioning of competitors. A review is carried out of alternative products (both those of direct competitors and possible alternatives to the product). Customers of the different product groups are reviewed and segmented. Customers’ product view is analyzed to determine price sensitivity and opportunities for product differentiation. The product’s position in its lifecycle is identified. The desired product position and pricing are determined, and the actions required to move the product to that point are identified.
Your Outcomes
	A current strategy for the product.  A customer profile for each product. Feedback on the customers’ view of your products.  Knowledge about how your products perform against those of your competitors. Identified areas where you can make changes to achieve the desired pricing strategy. Recommendations on ways you can improve product strategy and the effects on your business of implementing them.