Overview
The team members of a business are a critical stakeholder group in terms of making a contribution to business success. Dissatisfied or misinformed teams tend to perform below their capabilities, leave their jobs relatively quickly and are not very likely to recommend the business to others. Conducting focus groups with the team is an effective way of discovering how people feel about working for the business. This process will also allow the business owner to test their own beliefs about the quality of their business’ culture and operational efficiency against the perceptions of the team members themselves. When management’s opinions and perceptions are aligned with those of the team you can expect to improve productivity, motivation, and, of course, the bottom line.
What We Do
The owners/managers are asked for their opinions on issues related to the business – its structure, procedures and performance. The team is divided into smaller focus groups according to the requirements of the project (e.g. by age, role in the business, gender, etc.). Focus groups are held to elicit team members’ opinions on issues related to the business; an external facilitator guides each focus group. A comparison is made of the opinions of owners/managers with those of the team members.
Your Outcomes
	Owners and managers can see where their opinions are in line with their team members and where they have misconceptions. Improved processes and procedures in the business. Employee productivity increases. Levels of cooperation and communication between management and the team increase.   Leadership skills of individual team members can be identified and developed. The process makes use of hidden potential and creativity among team members. Strengths and weaknesses of individuals can be targeted for training and development.