Every business needs a documented vision towards which it is being driven. Without a vision and the drivers to achieve it a business is just like a cork in the ocean, at the mercy of external forces beyond its control. You’ll never be in a position to lead while you’re busy responding to these external changes. A better way is to develop a set of scenarios for the future of your business, then select the best one and create a roadmap to get there. This is ‘pathfinding your business’ and it works! Pathfinding is critical to every business. It will give your business a new direction. It will bring your team together, help guide management decisions, and allow consistent decision making. It will create shareholder value.