Overview
A business vision should be its lighthouse – a well defined view of what it wants to be and is striving to achieve. Critical to this vision is that it reflects the goals of the business owner(s) and is shared with team members who understand it. The concept of developing and communicating a clear vision involves thinking about where the business should be in three years time, in terms of what the business will look like, what products and services it will sell, who its customers will be and how it will make money. Once the vision is clarified, it needs to be documented with processes developed to communicate this to team members to gain their buy in. A vision is pointless if team members do not know of it, or understand it as it is the overall plan that drives the business’ activities. Developing and communicating the vision enables the owner(s) and team members to consider how it will impact the functional areas of the business and if what they do day-to-day is taking the business in the right direction.
What We Do
Clarify the current vision of the business. Determine where the business will be in three years time. Determine how the vision impacts each functional area. Involve the team to perform a SWOT analysis to identify the businesses’ strengths, weaknesses, opportunities and threats and their effect on the company’s vision and goals. Create a new vision for the business. Establish processes to communicate the vision and gain buy-in. Revise draft vision to include any amendments found from consultation process with team members. Establish ongoing activities to reinforce the vision among team members.
Your Outcomes
	A clearly defined vision for your business. A documented vision statement for the business that reflects the needs and desires of the business owner(s) and is appropriate as determined from the SWOT analysis.  A plan to communicate the vision to team members. Strategic action plans across functional groups will guide the business toward its vision. An allocation of roles and responsibilities for implementing strategic action plans – plans that are specific and actionable and include key performance indicators and timelines. Each team member will know their role and responsibilities.