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Overview
There are numerous market entry strategies that a business can adopt when setting up offshore. Each has differing levels of risk, legal obligation, and trade-offs between financial risks, product control and organizational goals. Generally they can be categorized as direct (e.g. export to a distributor) or indirect (e.g. licensing). The indirect methods of market entry usually require less marketing investment, but you could lose substantial control over the marketing process. Direct exporting may necessitate larger capital investment in marketing, but your degree of control over export strategies is greater. Corporate presence is an option for companies with successful test marketing. You will need to have researched the options and developed a preferred market entry approach before embarking on your overseas marketing program.
How We Help
	Assessment of the suitability of your goods and services for export. Assess whether they offer sufficient margins to justify the costs of being exported. Assess what competitive advantage over rivals at home export could provide. Identify foreign laws and standards which will affect your products / services. Check if you are going to need to modify your products to ensure they conform to the cultural norms of the target market. Assess conformity of your product to local quality control standards. Advise on how to retain control over your intellectual property (IP) in the foreign market. Assess the impact of directing resources into export activities on retaining your local market share. Assess your capacity to allocate company time to planning and carrying out the initiative. Advise and cost export support activities e.g. for logistics, communications, running an office in the target destination etc. Calculate the on costs needed to support marketing activity e.g. product development and product promotion. Advise on documentary and legal obligations